The Creative Challenge
Bear want to bring the alphabet to life on the back of their Alphabites boxes. Thinking about what will the back of your box/boxes look like? How will the content inspire and engage kids? How will you build excitement among kids, and anticipation for future boxes. Will boxes look the same stylistically or will you propose variation from one box to the next?
Each letter of the alphabet will be the focus each box, with a theme and character that link to that letter. On each box there will be a character card (kids can collect all 26) completing the deck as well as a section to a story which when read in order will make sense (helping children learn the alphabet). As well as this each box will have a different activity or interesting facts to get kids involved.
The current leaflet although designed in 2013 looks very busy and dated, and unfortunately only designed in English with an alternative leaflet for foreign visitors which is very old. The leaflet on offer to them is duo-toned containing information which is not current or correct.
The new leaflet is concise and clear reflecting the current beautifully illustrated souvenir guidebook and the short tour guide on sale. It will be created for all the main languages of the visitors the Cathedral sees most, containing the same information. These will be made clear by the countries flag on the cover.
The Chester Cathedral Gift shop re-opened summer 2012 following a major refurbishment designed by Sarah Crossland Design. They created a surface pattern which featured the Cathedral’s cross combined with a
crown of thorns.
In order to create a consistent signage identity, two other surface patterns have been designed which echo the original one. They have been developed as one-colour repeats, using different colours for each pattern to signify different areas; Main Cathedral, Gift Shop and the Refectory Cafe. Each pattern successfully referencing the Cathedral’s religious standing.
The new surface patterns fit in with the Gift Shop signage creating unity throughout the Cathedral as well as making it clearer for visitors and worshippers to navigate themselves around the building.
Chester Cathedral approached Chester University giving myself and 5 of my pers the chance to redesign the Cathedrals current signage. Here is my final designs.
A new modern signage and icon system to fit in with Chester Cathedral’s identity has been developed to ensure navigation around the site is easier for visitors and worshippers. The map will be placed in accessible areas showing all of the icons and a ‘You are here’ mark. These Icons will also be used on all directional signage making it easier for them
to be followed.
Signage across the Cathedral will show the appropriate surface pattern for that area layered on a pale colour allowing them to stand out with the faint watermark of the Cathedral cross.
Cheshire Aspergers Parents Support is a charity which asked for their logo to be re-designed. They wanted a fingerprint within the branding as it is in their current logo with the name also not being altered. They also required the brand to be designed over a range of stationary.
When buying snow boarding lessons at SnowDome in Tamworth, United Kingdom, you are emailed the voucher, not brilliant for a gift. The voucher is just an A4 piece of paper with the information on it. So as my brother was giving this gift to his girlfriend this Christmas I designed this voucher. The voucher shows all the information from the original voucher; barcode, reference number, etc on the reverse of a simple design which sits inside a professional pocket folder.
In second year, we were instructed to exhibit pieces of work. We worked together to construct and organise our exhibition on the main university campus to attract a wider audience. I was part of the signage team, designing the exhibition banner and the main posters which would be seen around the university.
This university brief was to explore how The International Society of Typography could develop interest and enthusiasm for typography in all its modern forms with people outside of our professional field in Western society.
'A World of Type' is a UK attraction which would be a miniature world which shows the worlds main cities made completely from text. The text being type from when the building was built as well as type from companies which have occupied the building. The site being approximately five acres, with each country split into sections which will be identified to visitors through the site map.
Here you can see the different areas of design which will be needed to make the attraction a success; The structure of the buildings, the brand, print design, advertisements in the environment and an idea for future development of the company (The app).
The app uses Augmented Reality to layer digital type over real buildings/ structures showing relevant information like the information used to create the miniatures at the attraction.